From the psychology of persuasion to books on branding, sales and strategy, we continue our best selling Audible business books series with these best selling Audible marketing books (as of time of writing). These books will have you raking in potential customers, making conversions and building an unstoppable brand in no time.
Read on to find out which books you should be picking up next.
1. Influence by Robert Cialdini
Robert Cialdini is the founder of modern persuasion research and over 30 years of academic research in the field led to the creation of Influence. Through the use of universal principles and examples, Cialdini explains why people say yes, how you can influences others and how to defend yourself from being influenced.
2. One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane
From brand consultant, growth hacker and digital strategist Brendan Kane, One Million Followers seeks to educate readers on how to conquer social media marketing once and for all. With examples from his plethora of experience and interviews with celebrities and leading digital marketers, Kane has created the ultimate guide on brand building.
3. This Is Marketing by Seth Godin
Having helped countless people with marketing via his blog, courses and lectures, Seth Godin has now shared all his marketing knowledge in This Is Marketing. Teaching the reader how to find a viable audience, position successfully and build trust amongst a handful of other topics, This Is Marketing is a one-stop shop for all your marketing needs.
4. Crushing It! by Gary Vaynerchuk
Social media influencer and entrepreneur Gary Vaynerchuk shares the principles he and fellow entrepreneurs use to create an unstoppable brand in his sequel to Crush It. Providing analysis and guidance on the main social media platforms including Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat, Crushing It! highlights how anyone can grow their business through effective social media marketing.
5. Fanatical Prospecting by Jeb Blount
Fanatical Prospecting by Jeb Blount outlines the brutal fact that often leads to failure in business – a lack of leads – and how to avoid it. Blount shares his method that keeps qualified leads coming through the door and teaches you how to fill your pipeline with a never-ending stream of potential customers.
6. Go Pro by Eric Worre
The profession of network marketing is a somewhat mysterious and shady business, but Eric Worre reveals all in his book Go Pro. Sharing his wisdom as a network marketing professional, Worre highlights the techniques he’s used to become successful in an industry dependant on people and how network marketing could lead to a more fulfilling lifestyle.
7. No Filter by Sarah Frier
Sarah Frier’s No Filter is investigative journalism into the rise of social media giant Instagram. With access to key players and top “influencers”, Frier reveals how Instagram impacted global business and popular culture and comments on the techniques and innovations used by the company along the way.
8. Building a StoryBrand by Miller Donald
From New York Times best selling author Donald Miller, Building a StoryBrand showcases how businesses and brands can drastically improve their connection with their customers by improving the stories they’re telling them. The book teaches readers how to better improve their communications and in turn see an improvement in their growth.
9. The Challenger Sale by Matthew Dixon
The Challenger Sale presents a novel approach to sales and marketing by suggesting the secret to sales success is not only to build a relationship with your customers/prospects, but also to challenge them to take action. Backed by case studies and research, the book highlights how a small change in tactic can lead to big changes for your business.
10. Blue Ocean Strategy by W. Chan Kim
Blue Ocean Strategy is a hugely popular and internationally known business leadership and strategy book and has seen numerous re-releases and updates. The book presents a systematic methodology to making the competition irrelevant by creating “blue oceans” that represent uncontested market spaces. As well as how to avoid the bloody oceans of rivalry and competition.
So there you have it, a detailed list of the best selling Audible marketing books. From social media and channel specific marketing to time-tested advice, the guidance in these books will help you reach a wider audience and to start drawing in more potential customers.
If you want to check out the other posts in this series, you can do so here.
*Books correct as of time of writing.